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Celebrate old fashioned summer fun with Life is good at Fenway06/05/2007 3:40 PM ET
BOSTON -- Life is good® will take to the field at "America's Most Beloved Ballpark" as the Boston-based lifestyle and apparel company today announced that its annual festival will move to Fenway Park in 2007. The event will be held on Saturday, July 7 as Life is good® at Fenway once again steps up to bat for children facing unfair challenges.
Tickets for the Annual Summer Festival, which will run from 11 a.m. until 6 p.m., go on sale today at www.redsox.com and in person at Life is good® retail stores, participating Dick's Sporting Goods stores, and Bob's Stores and REI stores.
The annual celebration of summer fun and good old-fashioned Americana will feature a spirited athletic competition, classic ballpark food, great live music, and a colorful mix of good-time activities for all ages.
Life is good® is hoping for a grand slam in fundraising as they aim to raise more than $1 million to support The Red Sox Foundation and Project Joy, a grassroots non-profit organization that utilizes the healing power of play to foster the social and emotional development of Boston's poorest children.
Attendees will have a once-in-a-lifetime chance to experience Fenway Park like never before at this family-friendly event. The festival will feature a host of activities including:
Contests throughout the day. Compete in bubble gum blowing, peanut tossing, and seed spitting contests for all ages.
In addition to activities taking place throughout the park, musical performances and award ceremonies will take place on the stage located atop the first base dugout. Family favorite SteveSongs, Neil Diamond tribute band SuperDiamond, and The Gin Blossoms will entertain the crowds throughout the day.
Sponsors for Life is good at Fenway include Dick's Sporting Goods, SAP, UPS, Four Points by Sheraton, Harvard Pilgrim Health Plan, Splenda, DS Graphics, Silvertech, Juniper Graphics, REI, Braver P.C., Upper Crust, Island Oasis and REI. Media sponsors include 93.7 MIKE FM, Boston.com, The Improper Bostonian, Comcast, Bostoncentral.com, and Bay State Parent.
Gates for the event will open at 11 a.m. Tickets for Life is good® at Fenway are $20 for adults and $10 for children. For complete information on the festival, visit www.lifeisgood.com
Compete for the title of World's Greatest Backyard Athlete
To compete for the title, athletes must display a mastery of odd skills and backyard savvy. More importantly, athletes commit to raising $5,000 for children who face unfair challenges. One hundred percent of funds raised from the 2007 World's Greatest Back Yard Athlete competition will benefit Project Joy and The Red Sox Foundation. To register for the competition, visit www.fenwayathletes.kintera.org
Super Fan Contest
More Life is good® Festivals
About Project Joy
Project Joy provides teachers and childcare providers, especially those working with poor and/or traumatized children, with the training and resources to strengthen and heal their children through play. More information can be found at www.projectjoy.org
About the Red Sox Foundation
A registered 501(c)3 charity, the Foundation was founded in 2002. The Red Sox Foundation is the largest professional sports charity in New England and one of the largest in Major League Baseball.
About Life is good, Inc.®
This story was not subject to the approval of Major League Baseball or its clubs.
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