Objective evaluation of minor league coaches and examination of minor league player progression tendencies across minor league organizations.
Business Affairs project
Begin the process of creating a blueprint for the centennial celebration of Fenway Park. Conduct research to generate relevant marketing ideas and fan incorporation for the commemorative 2012 season.
Business Affairs project
Planning and implementation of systems that will capitalize on emerging technology to grow Red Sox business, improve communication with our fans, and create the next generation of Red Sox Nation based on research and analysis of the redsox.com website.
Business Affairs project
Create a comprehensive business plan to grow Fenway Enterprises. Conduct competitor research to determine how the organization can market Fenway Enterprises more effectively.
Public Affairs project
Compile all Red Sox community contributions to evaluate our overall philanthropic efforts. Quantify outreach endeavors and develop a user-friendly database to encourage cross-departmental information sharing.
Public Affairs project
Assessment of the Red Sox brand in order to determine the best way to grow market share in emerging and unconquered markets by analysis of past market research and communications and market trends.
Public Affairs project
Develop a cohesive fan surveying program that identifies which topics the organization will survey annually, optimizes the quality and amount of survey data gathered and utilizes the information to make data-driven recommendations to internal departments.